Whether you are looking to build a honeymoon trousseau or an everyday collection of pretty underthings, ELSE has something very special for you. A magnificent lingerie line hand-crafted in Istanbul for the modern woman looking always to feel beautiful.
ELSE is today’s manifestation of a lasting family tradition of crafting lingerie accessories – a contemporary take on a rare vision of quality imagined decades ago. Ela Onur, the atelier’s founder, was raised amongst the artisans and designers of her family’s lingerie accessory business, so it was only natural for her to channel her refined vision and technical expertise into her line – ELSE.
Meticulously involved in the design and production of the collection, Ela ensures the quality, detailing and integrity of every garment. For Ela’s ultimate goal and main focus is to share her passion and inspiration with the most important part of her business – ELSE customers.